BMW's new i3 Model

BMW's new i3 Model

The company relies on the Internet for electric vehicles to compensate for his spending.

According to Frost & Sullivan estimates i3'ü BMW battery has spent nearly $ 3 billion to develop.

The world's largest luxury car maker BMW, electric models in order to compensate for his spending, looking for an economical way to reach more customers.

I have a new sub-brand for BMW (online) will establish a platform.

Developed for BMW's new sub-brand strategy, after years of research and development that replaced resellers to sell low-emission vehicles in the face of very slow, reflecting the challenges faced by automobile makers.

University of Applied Science in Automotive Management Center in the city of Bergisch Gladbach, Germany Stefan Bratzel director, "BMW's i remove the fore until the policy is that the brand carries considerable risks," he said. "Loss of image does not reach success as fast as expected, there is a risk, there is a risk that the cost of a delivery, but many can be eliminated."

Working in the London-based research firm IHS Global Insight automotive analyst Ian Fletcher, "the spread of the Internet platform can take some time, because look at the car and drive it for many customers still want to go somewhere," he said.

Fletcher also, "new technologies over the Internet to buy the car looked even more suspicious, because it has committed and support the vehicle that he saw many cases, you must earn the trust of customers," he added.

This strategy can reduce BMW's expenditures: Automotive Research Center of the University of Duisburg-Essen in Germany, Ferdinand Dudenhoeffer employees, to make the rounds through Internet sales, according to a dealer requires less than half the cost, he said.

In this way, automobile prices online gallery can be less than 5 to 7 percent compared to prices. Still, BMW brand sales chief Ian Robertson, the lower gallery, a press conference in London, "is communicating with customers as the backbone of BMW dealers see the standard," he said.